Spring / Summer 2009 sees the launch of Fozia, a stylish and exciting new label in the babywear market.
Created by ex-Music Industry PR and mother of two, Fozia Hill, the collection is (understandably) that little
bit edgy. Inspired by art and design rather than other children’s brands on the market, the launch collection
features 1950s Pop Art-inspired mini polka dot prints and is a combination of contemporary design, with an
emphasis on colour.
The collection, which is made of 100% organic, comes in two colourways and comprises 34 pieces. These
include cute playsuits, kimonos for girls, blankets, leggings, t-shirts, tunics, distinctive knot hats and bibs for
both boys and girls. Retail prices range from £5 for a hat to £22 for a dress.
“The inspiration behind Fozia London was to bring a vibrant and stylish organic babywear brand to the
market,” says Fozia. “I wanted to move away from the dowdy, run of the mill baby ranges you can find on
the high street and create something that would really stand out.”
The collections are designed by fashion marketing graduate, Sarah Hawkins, whose passion for ethical
design extended to her creating a luxury ethical lingerie label, which won the BBH Strategic Marketing
Award during 2007 Graduate Fashion Week.
As a label, Fozia is aimed at fashion-conscious mothers who are always looking for something new and
exciting, both for themselves but also for their children. They are opinion formers and style leaders with a
social conscious. Which is just as well, as what sets Fozia’s label apart from the rest is its commitment to
sustainability, environmental responsibility and ethical practice. All the garments are Fair Trade and are
coloured and printed using low-impact, environmentally responsible dyes.
The Fozia collection is produced by a family run workshop in Kolkata. “Just as important as the design, is
the production process,” continues Fozia, “I feel that it is really important that the people who make the
clothes work in good conditions and also get a fair wage.” The supply of Fozia products supports the work
of the Life Association charity, which for the last fifteen years has been building schools and orphanages in
some of the poorest areas of India.
To email the Fozia press office click below, if you require their phone number please contact Pic and Mix Images
Click here to contact the Fozia press office
| Boys Fashion S/S 2010 | |
| Fashion Lifestyle Shots S/S 2010 | |
| Girls Fashion S/S 2010 | |
| Logos | |
| View All | |
Fozia Logo
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Cupcake Kimono Grow
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Cupcake Dotted Playsuit
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Cupcake Pink Dress
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Navy playsuit
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Dotted babygrow
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Navy playsuit
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Pink dress
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Pink playsuit
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Dotted Playsuit
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Pink Kimono-grow
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